1. Introduction & Overview

Welcome to MatchCutEffect ("we," "our," or "us"). We provide a high-velocity, in-browser newspaper text match cut video generator accessible at matchcuteffect.com. This Privacy Policy describes how information is collected, used, and protected when you visit our website or interact with our browser-native video synthesis engine.

By accessing or using MatchCutEffect, you acknowledge that you have read, understood, and agreed to the practices outlined in this Privacy Policy. If you do not agree with our policies, please refrain from using our service.

2. Client-Side Video Processing: Zero Server Media Uploads

🔒 Crucial Privacy Guarantee

Unlike conventional cloud-based video editing SaaS platforms, MatchCutEffect operates entirely on client-side compute. All canvas rendering, headline text coordinate calculation, typographic paper layout composition, and procedural audio synthesis are executed directly within your device's browser memory via HTML5 Canvas, the Web Audio API, and the native MediaRecorder API.

This architectural design ensures:

No Media Transmission: The keywords, headlines, anchor phrases, and parameters you input are never transmitted across the network to our servers.
Zero Media Retention: We have no server database storing your created videos. When you click "Download MP4", the binary video stream is created in local memory and saved directly to your device's storage.
Complete Intellectual Confidentiality: Unreleased project titles, proprietary brand taglines, sensitive documentary scripts, or journalistic quotes entered into the generator remain strictly on your machine.

3. Information We Collect

We prioritize minimal data collection. We do not require account registration, passwords, credit card numbers, or social media logins to use our generator:

A. Information Automatically Collected

When you browse our website, our web server and content delivery network (CDN) automatically record standard internet protocol data for security, DDoS mitigation, and performance diagnostics. This data may include:

Internet Protocol (IP) address (anonymized where applicable)
Browser type, version, and rendering engine
Operating system and device screen resolution
Referring website URLs and exit pages
Date, timestamp, and duration of page requests
Core Web Vitals telemetry (such as Largest Contentful Paint and Cumulative Layout Shift)

B. Voluntarily Submitted Information

If you communicate with our team via our Contact Page or direct email (hello@matchcuteffect.com), we collect your name, email address, message contents, and any attachments you provide to investigate bugs or respond to your inquiry.

4. Google AdSense & Third-Party Advertising Disclosures

MatchCutEffect is free to use and does not charge subscription fees or apply watermarks. To fund server hosting, bandwidth, and ongoing algorithmic development, we display programmatic advertisements served by third-party advertising vendors, including Google:

📢 Google AdSense & DoubleClick Cookie Notice

Google, as a third-party vendor, uses cookies to serve ads on matchcuteffect.com.
Google's use of advertising cookies (including the DoubleClick DART cookie) enables it and its partners to serve personalized ads to our users based on their visits to this site and other websites across the Internet.
Users may opt out of personalized advertising at any time by visiting Google Ads Settings.
Alternatively, you can opt out of third-party vendor cookies for personalized advertising by visiting the AboutAds Choices Portal or the Network Advertising Initiative (NAI) opt-out page.

Our video generation workflow may incorporate Google Ad Manager rewarded ad gate mechanics. Watching an advertisement grants instantaneous generation tokens. We do not transmit your creative inputs or generated video assets to any advertising networks.

5. Cookies & Local Browser Storage

We use cookies and browser localStorage to optimize your experience:

Essential & Functional Cookies: Necessary for core site navigation, security firewalls, and remembering your chosen aspect ratio or volume settings.
Performance & Analytics Cookies: Aggregated, non-identifying telemetry to measure page load speeds and identify broken links.
Advertising Cookies: Placed by Google and authorized programmatic partners to cap ad frequency and deliver relevant marketing messages.

You can instruct your web browser to refuse all cookies or notify you when a cookie is being sent. Note that disabling cookies may affect certain non-critical interface preferences.

6. European Privacy Rights (GDPR / UK GDPR)

If you reside in the European Economic Area (EEA) or the United Kingdom, you hold specific statutory rights under the General Data Protection Regulation:

Right of Access: Request a summary of any personal data we hold about you.
Right to Rectification: Request correction of inaccurate personal data.
Right to Erasure ("Right to be Forgotten"): Request deletion of your contact records.
Right to Restrict or Object to Processing: Object to legitimate interest processing or direct communications.
Right to Data Portability: Obtain a machine-readable copy of your personal data.
Right to Withdraw Consent: Revoke cookie consent at any time without penalty.

To exercise any GDPR rights, contact our Data Protection representative at hello@matchcuteffect.com. We will fulfill your verified request within 30 calendar days.

7. California Consumer Privacy Rights (CCPA / CPRA)

Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act:

Notice of Collection: The categories of personal information collected in the past 12 months are limited to internet identifiers (IP addresses and browser cookies).
No Sale of Personal Information: MatchCutEffect does not sell personal information, nor do we sell user data to data brokers.
No Sharing for Cross-Context Behavioral Advertising Without Consent: California residents can manage cookie preferences via browser settings or Global Privacy Control (GPC) signals.
Non-Discrimination: We provide identical generator speeds and full 1080p unwatermarked access regardless of whether you exercise privacy rights.

8. Data Security & Technical Safeguards

We implement industry-standard cryptographic protocols including end-to-end HTTPS/TLS 1.3 encryption, secure HTTP headers (Content Security Policy, X-Frame-Options, Strict-Transport-Security), and isolated edge caching through global CDNs.

Because your video exports are generated locally, there is zero risk of server-side data breaches compromising your video assets or raw media files.

9. Children's Online Privacy Protection Act (COPPA)

MatchCutEffect is intended for a general audience of video editors, content creators, educators, and storytellers. We do not knowingly collect, solicit, or maintain personally identifiable information from children under the age of 13. If you believe a minor has submitted personal contact information to us, please notify us immediately at hello@matchcuteffect.com so we can delete it promptly.

10. Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect technical enhancements, architectural updates, or evolving regulatory standards. Any modifications will be posted directly to this page with an updated "Last Updated" timestamp. Continued use of MatchCutEffect following notice of changes constitutes acceptance of the revised policy.

11. Contact Us & Data Inquiries

If you have questions, feedback, or concerns regarding this Privacy Policy or our client-side data governance practices, please contact our privacy compliance team:

MatchCutEffect Data Governance Office

Email: hello@matchcuteffect.com

Contact Form: https://matchcuteffect.com/contact